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- Written by: Meres J. Weche
The Toronto International Film Festival (TIFF) is known for world premieres, packed screenings, and the glow of flashbulbs. It is also a working summit for the global screen trade. Inside the Canadian Broadcasting Centre, “PERSPECTIVES: Sourcing Stories in a Multi-Platform World” brought together decision-makers who shape how ideas travel from niche communities to mainstream culture.
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- Written by: Meres J. Weche
By telling the story of Novartis Canada’s partnership with the Black Physicians of Canada, we explored how long-term corporate engagement can drive real systemic change. Our conversation with BPC Executive Director Julie Sobowale reveals how brand collaborations grounded in equity can reimagine Canada’s healthcare landscape.
At Culture Shox Media, we don’t just publish stories—we help shape how stories are told and understood. So when we had the opportunity to feature the partnership between Novartis Canada and the Black Physicians of Canada (BPC), we knew we were stepping into a narrative that deserved more than surface-level coverage. This was a story about structural change, long-term thinking, and the kind of private-sector leadership that’s all too rare in conversations about equity.
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- Written by: CSM Team
In today's world, telling a brand's story is very important. Copywriters, the people who write words for brands, need to learn new ways to tell these stories. This blog post is about the evolving brand storytelling techniques for copywriters. It will help you understand how to keep up with the changes in this field.
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- Written by: Meres J. Weche
If one word can capture the essence of the creative process, I would argue that it would be: colour. Some of my earliest and most vivid childhood memories are intimately tied with colours.