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Get in touchAt Culture Shox Media, we don’t just publish stories—we help shape how stories are told and understood. So when we had the opportunity to feature the partnership between Novartis Canada and the Black Physicians of Canada (BPC), we knew we were stepping into a narrative that deserved more than surface-level coverage. This was a story about structural change, long-term thinking, and the kind of private-sector leadership that’s all too rare in conversations about equity.
In today's world, telling a brand's story is very important. Copywriters, the people who write words for brands, need to learn new ways to tell these stories. This blog post is about the evolving brand storytelling techniques for copywriters. It will help you understand how to keep up with the changes in this field.
If one word can capture the essence of the creative process, I would argue that it would be: colour. Some of my earliest and most vivid childhood memories are intimately tied with colours.