Our office in Corktown, Old Toronto | 340 King Street East
Clear storytelling. Strategic clarity. Cross-cultural impact.
At Culture Shox Media, we help organizations tell better stories—and understand the strategy behind them. Our work spans two decades of editorial excellence, cultural insight, and strategic communications for global brands, cultural institutions, government entities, and creative leaders.
We operate at the intersection of content creation and narrative strategy, supporting clients who need both high-quality execution and thoughtful guidance. Whether producing festival-wide communications for major cultural programs, shaping an executive’s public voice, or building storytelling systems for brands operating across borders, we bring a combination of depth, precision, and cultural fluency.
Our team blends journalism, creative direction, photography, brand journalism, and strategic advisory experience. Together, we craft stories that resonate—across communities, industries, and international audiences.
We deliver our services through two complementary pillars: Content and Strategy/Advisory
CONTENT SERVICES
High-quality editorial, cultural storytelling, and communications production.
Our content work is rooted in journalistic rigour, emotional intelligence, and an understanding of what makes narratives meaningful. We produce polished, publication-worthy work—supported by strong research, cultural sensitivity, and an instinct for what engages audiences today.
We create:
- Festival and cultural program content
- Executive communications & thought leadership
- Brand journalism & longform editorial
- Website, campaign, and marketing copy
- Press releases & media kits
- Social content and micro-storytelling
- Bilingual editorial (English & French)
- Photography-led storytelling for festivals, travel, culture, and events
Our content supports brands, institutions, and leaders who need clarity, resonance, and high production standards.
STRATEGY & ADVISORY SERVICES
Narrative development, positioning, and cross-cultural communication guidance.
Our strategy and advisory practice supports organizations that need more than content—they need clarity, alignment, and a strong narrative foundation. We help clients understand how they should speak, to whom, and why.
We advise on:
- Narrative & messaging architecture
- Festival and cultural program communications strategy
- Executive thought leadership positioning
- Cross-cultural storytelling across the Middle East, Africa, Europe, and North America
- Editorial direction & content ecosystem planning
- Audience engagement frameworks
- Brand story & program vision development
We work closely with leaders, communications teams, and creative organizations to shape narratives that guide decisions, align stakeholders, and define identity.
→ Explore Strategy & Advisory Services
A dual approach for maximum impact
Many clients work with us for both pillars because the combination of strategy + content ensures:
- Clear messaging that aligns with organizational goals
- Unified storytelling across platforms and teams
- Higher-quality content rooted in a solid strategic foundation
- More effective communication with diverse audiences and cultures
- Stronger brand, festival, or program positioning
- Long-term narrative consistency
Our approach is holistic, culturally aware, and tailored to the unique context of every client—whether operating locally, regionally, or globally.
Who we serve
We collaborate with a wide range of partners, including:
- Cultural institutions, festivals, and public art programs
- Global brands and creative agencies
- Executives, founders, directors, and cultural leaders
- Tourism boards and destination brands
- Government and semi-government entities
- Nonprofits and community organizations
- Travel, lifestyle, and outdoor brands
Our clients value nuance, precision, and storytelling with purpose. They trust us to deliver work that not only communicates—but connects.
ONLINE PROPERTIES
Culture Shox Media: Where storytelling meets strategy
Culture Shox Media is a content studio built on the belief that powerful stories—told through words and images—can shift perspectives, shape culture, and drive results. We operate at the intersection of editorial excellence and digital innovation, producing and publishing meaningful content across our owned platforms while helping brands tell their own stories with purpose and impact.
With a diverse portfolio of digital properties and social channels, we specialize in crafting high-quality storytelling that resonates deeply with our audiences. From compelling articles and podcasts to engaging micro-content, we craft narratives designed to inform, inspire, and resonate. Visual design, editorial integrity, and cultural relevance are the guiding pillars of everything we do.
But we don’t just create content—we build ecosystems. Culture Shox Media provides a comprehensive approach to storytelling, enabling brands and organizations to navigate the challenges and opportunities of content creation. Whether you're aiming to boost brand visibility, strengthen cultural connection, or drive commerce through storytelling, we offer the tools and insights to make it happen.
Our content universe is structured into five interconnected verticals, which we refer to as our tribes. Each tribe reflects a unique lifestyle lens while remaining part of a cohesive editorial and commercial strategy:
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Culture: Through AfroToronto.com, we spotlight Black Canadian voices, creators, and changemakers; while Toronto-Franco.com highlights the richness and diversity of Francophone culture in Ontario and beyond.
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Travel: SearchTravelDeal.com inspires wanderlust and enables booking through curated destination guides and travel deals.
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Outdoor: Outwardbounders.com celebrates diverse adventurers who are redefining the face of exploration.
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Careers: TorontoJobsBoard.com and DigitalMediaGig.com support Toronto job seekers, creative professionals, digital freelancers, and entrepreneurs with tools, tips, and insights for navigating the modern work landscape—including careers in design, technology, writing, and entrepreneurship.
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Shopping: ObjectsDeDesire.com curates elevated finds—from lifestyle gear to menswear and accessories—for modern, style-minded consumers.
Each of these verticals seamlessly blends editorial content with commerce, creating a seamless pathway from inspiration to action. Our affiliate partnerships and sponsored content strategies enable us to deliver impact-driven storytelling while generating revenue and amplifying brand reach.
We also partner directly with brands to create sponsored editorial campaigns, branded podcasts, and custom content strategies tailored to specific audience segments. Our global experience and multicultural perspective make us an ideal collaborator for brands seeking meaningful engagement in diverse markets.
ABOUT THE FOUNDER
Meres J. Weche is a global communications leader, journalist, and content strategist with more than two decades of experience at the intersection of media, culture, and brand storytelling. He is the founder of Culture Shox Media, a Toronto-headquartered content studio and publishing company dedicated to telling stories that reflect diverse lived experiences across culture, travel, careers, the outdoors, and lifestyle.
Born out of a lifelong commitment to storytelling, Meres founded his first digital platform in the early 2000s, well before diversity, inclusion, and community-driven media became industry priorities. That early work laid the foundation for what would become Culture Shox Media, now a multi-platform ecosystem that blends editorial publishing with strategic communications and brand journalism.
Meres has lived and worked across four continents, an experience that continues to shape his global perspective and cultural fluency. His career spans journalism, photography, podcasting, and senior-level corporate communications. Alongside leading Culture Shox Media, he serves as a Corporate Communications & Editorial Director at Edelman, the world’s largest independent communications firm, advising major international brands and public-sector institutions on narrative strategy, reputation, and audience engagement.
As a writer and photographer, Meres is deeply invested in stories told with clarity, empathy, and visual impact. His editorial work centres on underrepresented voices, explores identity and belonging, and connects local narratives to global conversations. He's been an accredited journalist with the Toronto International Film Festival (TIFF) since 2006. Through podcasts, long-form features, and multimedia storytelling, he has helped elevate the stories of artists, entrepreneurs, cultural leaders, and communities that are too often overlooked.
Under his leadership, Culture Shox Media has evolved into a dual-purpose company, operating both as a publisher of owned platforms and as a trusted content partner to global brands, cultural institutions, and public initiatives. Across all its work, the company reflects Meres’ core belief: that storytelling, when done with integrity and intention, has the power to build understanding, inspire action, and create lasting cultural value.
Culture Shox Media remains a founder-led company, guided by Meres’ long-standing vision of media as a tool for connection, representation, and meaningful impact in an increasingly complex global landscape.
Let’s work together to share your story—authentically, creatively, and with lasting impact.
