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- Written by: Meres J. Weche
The Toronto International Film Festival (TIFF) is known for world premieres, packed screenings, and the glow of flashbulbs. It is also a working summit for the global screen trade. Inside the Canadian Broadcasting Centre, “PERSPECTIVES: Sourcing Stories in a Multi-Platform World” brought together decision-makers who shape how ideas travel from niche communities to mainstream culture.
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- Written by: Meres J. Weche
By telling the story of Novartis Canada’s partnership with the Black Physicians of Canada, we explored how long-term corporate engagement can drive real systemic change. Our conversation with BPC Executive Director Julie Sobowale reveals how brand collaborations grounded in equity can reimagine Canada’s healthcare landscape.
At Culture Shox Media, we don’t just publish stories—we help shape how stories are told and understood. So when we had the opportunity to feature the partnership between Novartis Canada and the Black Physicians of Canada (BPC), we knew we were stepping into a narrative that deserved more than surface-level coverage. This was a story about structural change, long-term thinking, and the kind of private-sector leadership that’s all too rare in conversations about equity.
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In today's world, telling a brand's story is very important. Copywriters, the people who write words for brands, need to learn new ways to tell these stories. This blog post is about the evolving brand storytelling techniques for copywriters. It will help you understand how to keep up with the changes in this field.
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- Written by: Meres J. Weche
A conversation with Miri Rodriguez
A wide-ranging conversation with Microsoft’s Senior Storyteller for the Future of Work explores empathy, brand storytelling, design thinking, AI, inclusion, and personal resilience.
The latest episode of the Creative Class Podcast features a thoughtful and deeply personal conversation with Miri Rodriguez, Senior Storyteller for the Future of Work at Microsoft. Spanning topics from immigrant identity and brand storytelling to artificial intelligence and wellness, the interview offers a rare look at how narrative, empathy, and lived experience shape meaningful communication in today’s digital economy.
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- Written by: Meres J. Weche
Tony West on leadership, culture, and corporate accountability
A conversation with Tony West at a turning point for Uber, exploring leadership during crisis, corporate culture reform, and what accountability looks like inside a global tech company. From rebuilding trust to advancing equity across borders, the discussion offers a rare inside view of values-driven leadership in practice.
In this engaging podcast episode, I sat down with Tony West, Senior Vice President and Chief Legal Officer at Uber, for a wide-ranging conversation about leadership under pressure, corporate culture, and the responsibility that global companies carry in moments of social reckoning. The interview took place at a pivotal time, coinciding with Uber Canada’s launch of Black Business Direct in partnership with the Canadian Black Chamber of Commerce, and against the backdrop of deeper conversations about equity, accountability, and trust.