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- Written by: Meres J. Weche
The Toronto International Film Festival (TIFF) is known for world premieres, packed screenings, and the glow of flashbulbs. It is also a working summit for the global screen trade. Inside the Canadian Broadcasting Centre, “PERSPECTIVES: Sourcing Stories in a Multi-Platform World” brought together decision-makers who shape how ideas travel from niche communities to mainstream culture.
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- Written by: Meres J. Weche
By telling the story of Novartis Canada’s partnership with the Black Physicians of Canada, we explored how long-term corporate engagement can drive real systemic change. Our conversation with BPC Executive Director Julie Sobowale reveals how brand collaborations grounded in equity can reimagine Canada’s healthcare landscape.
At Culture Shox Media, we don’t just publish stories—we help shape how stories are told and understood. So when we had the opportunity to feature the partnership between Novartis Canada and the Black Physicians of Canada (BPC), we knew we were stepping into a narrative that deserved more than surface-level coverage. This was a story about structural change, long-term thinking, and the kind of private-sector leadership that’s all too rare in conversations about equity.
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- Written by: CSM Team
In today's world, telling a brand's story is very important. Copywriters, the people who write words for brands, need to learn new ways to tell these stories. This blog post is about the evolving brand storytelling techniques for copywriters. It will help you understand how to keep up with the changes in this field.
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- Written by: Meres J. Weche
A conversation with Miri Rodriguez
A wide-ranging conversation with Microsoft’s Senior Storyteller for the Future of Work explores empathy, brand storytelling, design thinking, AI, inclusion, and personal resilience.
The latest episode of the Creative Class Podcast features a thoughtful and deeply personal conversation with Miri Rodriguez, Senior Storyteller for the Future of Work at Microsoft. Spanning topics from immigrant identity and brand storytelling to artificial intelligence and wellness, the interview offers a rare look at how narrative, empathy, and lived experience shape meaningful communication in today’s digital economy.
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- Written by: Meres J. Weche
Canada's Minister of Environment and Climate Change, the Honourable Steven Guilbeault, sat down with the Makers and Shakers Podcast while travelling in Ghana to announce a $20-million climate finance initiative supporting four West African nations. A former activist who once scaled the CN Tower in protest, Guilbeault now shapes the very policies he once demanded. This conversation captures that rare and compelling arc: from the streets to the cabinet table.
A photograph follows Steven Guilbeault wherever he goes. In it, he is dressed in bright orange overalls and handcuffed by Toronto police at the base of the CN Tower. The year was 2001, and Guilbeault, then a prominent climate activist with Équiterre, had scaled the exterior of the iconic structure to protest Canada's inaction on climate change. It was a dramatic and deliberately visible act, designed to force a conversation that official channels seemed unwilling to have.